ART-ZOO inspires curiosity, creativity and empathy through art and play. It is an imaginative world on the other side of the rainbow, and is filled with colourful animals and plants including extinct, endangered, and mythical creatures.

The ART-ZOO world is an adventure to be embarked on by children of all ages.

ART-ZOO is a family brand.

ART–ZOO is designed to bring the whole family together to play, learn, discover and bond.

ART-ZOO creates magical moments.

Moments become magical when families spend quality time together. ART-ZOO creates opportunities for shared moments and memories to be made.

ART-ZOO inspires everyone to find their superpower.

Through storytelling, ART-ZOO supports families in their journeys of discovering their superpowers.

The original concept and characters of ART-ZOO are created by Singaporean artist, designer and curator Jackson Tan, and designed together with the team at his creative studio BLACK.

Fond memories of visits to the zoo, children’s shows, and playtimes at animal-themed playgrounds in Singapore’s public housing estates inform the world of ART-ZOO. Using simple shapes and iconic patterns, these childhood fascinations are realised in the form of animal and plant silhouettes that represent the letters of the alphabet.

The Rainbow appears wherever ART-ZOO goes, and represents our aim of creating magical moments through our projects. The ART-ZOO world can be reached by crossing over to the other side of the Rainbow. May the Rainbow be with you!

In ART-ZOO, we believe that moments are magical when families come to spend quality time together.

With this in mind we always design every ART-ZOO experience as an opportunities for families to have fun together and ultimately to support families in their journeys of discovering their superpowers.

ART-ZOO experience combines elements of play, learn and storytelling.

Play

ART-ZOO experience are designed to let children explore new things, 
interact and ultimately to have fun.

Learn

Through various activity and workshop, we aim to nurture curiosity, creativity and empathy on children.

Story

Story is a powerful tool that enables the audience to be part of ART-ZOO world.

“Imagination is the source of every form of human achievement. And it’s the one thing that I believe we are systematically jeopardising in the way we educate our children and ourselves.”

—Sir Ken Robinson

“The question is, are we happy to suppose that our grandchildren may never be able to see an elephant except in a picture book?”

—Sir David Attenborough

We believe in the potential of our youth to create a brighter world for all of us. This is why we want to support children in harnessing their curiosity, creativity and empathy, so they can navigate the challenges of the 21st century and beyond.

We enable young children to discover art and nature through the work we do. Since 2017, we have collaborated with like-minded partners to generate social, environmental and educational impact, and we hope to further our efforts with future projects.

Inspired by art & nature, backed by research

Research is an important part of our process in designing ART-ZOO experience. It helps to ensure that we understand our audience’s perspective, as well as the topics of our learning materials.

Understanding
our audience

We believe that getting direct feedback from our audience is the key to create a good experience.

Learning from
the experts

We work with various experts in different field to get their insight and expertise on our teaching and learning materials.

Prototyping
and testing

We iterate and improve our design through prototyping, to ensure that the outcome is tested and suitable for our target audience

2021

Cultural & Creative Award: Best Culture & Creative Award of the Year

2019

ADC Awards 2019: Merit for Spatial Design
Golden Pin Design Award 2019

2018

Golden Pin Design Award 2018
Creative Circle Awards 2018: Silver for Environment and Experience Design

2017

Creative Circle Awards 2017: Best of Show & Gold for Exhibition Design
Marketing Event Awards 2017: Gold for Best Event – PR/Guerilla Marketing Stun