ART-ZOO X Eslite: The Gift of Joy
Christmas 2021 campaign at Eslite Taiwan, Hong Kong, and Japan
12 November – 26 December 2021

Eslite collaborated with ART-ZOO on their 2021 Christmas and year-end campaign, titled “The Gift of Joy”. It is to celebrate the gifting festival, as the time for use to express our love and joy to friends and family.

During the campaign period, the space was decked with various ornaments, from large Bruno Bear inflatable to banners. They are designed based on the key visual of the ART-ZOO characters in Christmas theme. Other than store decorations, special edition merchandise was also designed as a giveaway for customers. By spending a certain amount of purchase in selected Eslite stores, customers could redeem a limited edition tumbler and a set of masks.


For the end-of-year holiday, visitors could sign up for various workshops for families. These arts and crafts workshops were organised together with the team at Woopaper Taiwan, who specialised in working with plantable papers.

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